The future of influencer marketing
Provecho is the first influencer marketing service that guarantees social reach and makes your products shoppable through each recipe.
1 million guaranteed organic impressions
But we tend to overshoot
Provecho creators continue posting recipe videos featuring your CPG food products on each of their social media channels until you reach 1 million views. Any views beyond the agreed-upon threshold are FREE.
How Provecho works
Behind the scenes of the simplest and most reliable food influencer marketing hub.
Step 1
Choose your influencers
Select a mix of creators that complement your unique brand for your viral campaigns.
Nutrientmatters
1.7m reach
Freddsters
700k reach
Chilipeppercooks
1.2m reach
Yessidothecookingg
700k reach
Pollypocketsy
800k reach
Nutrientmatters
1.7m reach
Freddsters
700k reach
Chilipeppercooks
1.2m reach
Yessidothecookingg
700k reach
Pollypocketsy
800k reach
Yessidothecookingg
700k reach
Chefboylee
800k reach
Sherilyn_Wilson_
450k reach
Big.eats.world
1m reach
PatrickZeinali
900k reach
Yessidothecookingg
700k reach
Chefboylee
800k reach
Sherilyn_Wilson_
450k reach
Big.eats.world
1m reach
PatrickZeinali
900k reach
Step 2
Upload your products
Add the products you'd like the creators to use throughout each level of the influencer marketing funnel. These will be showcased in the Instagram + TikTok videos, within the Provecho recipe, and made shoppable through your website, Instacart, Amazon, and more.
Step 3
The influencers work their magic
Content is king! Provecho's influencer marketing model strikes a balance between authentic content and clear, shoppable brand placement throughout each video on social media.
Authenticity
Organic content wins every time, both in terms of viral marketing and overall brand perception. Provecho creators aren't producing ads, they're creating recipes that fans can't wait to make themselves.
Guaranteed reach
Your products speak for themselves. We pair you with the right creators to bring them to the masses via social media in their final form.
Focus on the product
Your products speak for themselves. We pair you with the right creators to bring them to the masses in their final form.
About Provecho
In Latin America, buen provecho doesn’t just mean “enjoy your meal” – it’s a phrase that starts conversations and sparks relationships through food. Anytime you’re eating – friends, colleagues and even incidental passersby will look up to tell you provecho.
Our dream is to make it easier for the entire world to connect through food. That’s why we designed the simplest tool to cook recipes with, placed it within the largest social platforms, and paved a new way for creators to earn a living doing what they love – cooking.
Instead of scrolling through recipe blogs with life stories and pop-up ads, we turn the ingredients and tools that creators are already using in their recipes into sponsored, shoppable links. This allows each influencer marketing campaign on Provecho to become actionable, closing the gap between scrolling on social media and cooking in real life.
What started as a simple Facebook group of friends from Costa Rica, SpaceX, and UC Berkeley has evolved into a small team that’s hungry to change the way the Internet cooks. Thank you and mil gracias for being here.
